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Doug Scott: How Branded Entertainment is Holding Up Amid Recession

“Madison & Vine recently spoke with [Doug Scott, President of OgilvyEntertainment,] to find out where branded entertainment is prioritized in clients’ budgets for 2009; what’s happening with the...

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New Season, New Science

After three successful years as the 2nd-most popular program on BBC World News, the award winning series Horizons begins its fourth season this weekend.  Horizons is part of the larger branded content...

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